Privacy Policy

Last Updated: September 11, 2026

This Privacy Policy describes how Coachys & Associates, doing business as Litefighter tactical (“we,” “us,” or “our”) collects, uses, and discloses information when you visit our website (litefighter-tactical.com). It covers online practices on this website. It does not describe offline practices unless we collect that information through this site.

Who operates this website

Coachys & Associates, doing business as Litefighter tactical operates this website.

Website: litefighter-tactical.com

Mailing address: 99 Crafton Drive Dahlonega, GA 30533

Phone: 470.239.0101

Privacy requests: jschack@litefighter.com

Information you provide

When you choose to submit a form or similar request, you may provide:

Name
Email
Phone
Mailing / billing / shipping address
Company / employer
Account credentials
Communications / messages
Email or saved-search preferences you opt into

Information collected automatically

When you visit the website, we and our service providers may collect the following automatically:

IP address
Browser and device type
Operating system
Pages viewed
Referring URL
Date and time of the visit
Approximate geographic location derived from IP address
Cookie and device identifiers
Interaction data such as clicks, scrolling, mouse movement, and page engagement, when session replay is enabled

Cookies and tracking technologies

We use cookies, pixels, scripts, local storage, or similar technologies, grouped as:

Strictly necessary — security, spam filtering, and remembering your cookie choice
Analytics — measuring traffic and how pages are used. These remain disabled unless you enable Analytics in the cookie banner.
Security / spam protection — Google reCAPTCHA, which may transmit device and interaction data to Google. Google’s terms and privacy notices apply. See the reCAPTCHA description below.
Session replay — tools that may record clicks, scrolling, and similar engagement. These remain disabled unless you enable Session replay in the cookie banner.
Content delivery and fonts — Cloudflare and jsDelivr. These files may load with the page and are not gated by the cookie banner. The provider may receive your IP address, browser type, and the page you were viewing.

Analytics and session replay remain disabled unless you enable them in the cookie banner. Choosing Reject leaves them disabled.

Third-party services

We use the following third-party services on this website. Some load only after you enable them in the cookie banner. Public content delivery networks and font hosts listed below may load with the page so the site can display. Those providers may receive your IP address, browser type, and the page you were viewing. Their own privacy notices also apply.

Google Analytics may receive IP address, device and browser information, pages viewed, referring URL, date and time, and similar usage data to measure website traffic.
Microsoft Clarity may record page views, device information, and interaction data such as clicks, scrolling, mouse movement, and page engagement. We configure this service so that sensitive form-field contents are not intentionally captured or recorded.
Cloudflare Web Analytics may receive page views, device information, and similar usage data to measure website traffic. It loads only after you accept analytics.
Cloudflare may process network and security signals as part of delivering the website. Public CDN files (for example from cdnjs) can usually be hosted on this website instead.
jsDelivr is a public file CDN. A visitor’s IP address, browser type, and the page they were viewing may be sent when the browser fetches those files. Those files can usually be hosted on this website instead.
Google reCAPTCHA is a Google fraud, spam, and security service. It may collect device and interaction signals and transmit them to Google to distinguish people from bots. Google’s terms and privacy notices apply. It is not an advertising pixel.
Hotjar may record page views, device information, and interaction data such as clicks, scrolling, mouse movement, and page engagement. We configure this service so that sensitive form-field contents are not intentionally captured or recorded.

Session replay

When Session replay is enabled in the cookie banner, we may use session-replay technologies to understand how visitors interact with our website. These technologies may record interactions such as clicks, scrolling, mouse movements, page navigation, device information, and similar usage information.

We configure these services so that sensitive form-field contents are not intentionally captured or recorded.

Session-replay tools remain disabled unless you enable Session replay (or Accept all) in the cookie banner. If your browser sends a Global Privacy Control signal, we honor it as an opt-out of sale or sharing of personal information, and as an additional privacy measure we keep session-replay tools disabled.

How information is used

Respond to inquiries
Create / manage accounts
Customer support
Send requested communications
Analytics
Measure website traffic, when Analytics is enabled in the cookie banner
Send email campaigns you opted into, and measure opens and clicks on those emails
Process orders, accounts, and related customer support

How information is disclosed

We disclose personal information to service providers and other parties as needed to run the website and respond to you, including:

Hosting / IT vendors
CRM
Email provider
Shipping / fulfillment companies
Analytics companies
Analytics providers, when Analytics is enabled in the cookie banner
Google, in connection with reCAPTCHA
Session-replay providers, when Session replay is enabled in the cookie banner
Public content delivery networks and font hosts named in this policy (Cloudflare and jsDelivr), which may receive IP address, browser type, and the page you were viewing when the browser fetches those files

We do not send contact-form field contents to advertising or session-replay companies.

Sale, sharing, and targeted advertising

We do not sell personal information as defined by the CCPA. We do not share personal information for cross-context behavioral advertising as defined by the CCPA.

When you enable analytics or session replay in the cookie banner, those providers may receive online identifiers and usage data for the purposes described in this policy. We do not use these technologies to sell personal information or share personal information for cross-context behavioral advertising.

Data retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of Internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.

California privacy rights

California law provides certain privacy rights to California residents when applicable to a business. To the extent these rights apply to us, they may include:

Right to know and access the personal information we collected about you
Right to delete personal information
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of personal information
Right to limit the use and disclosure of sensitive personal information, when applicable
Right not to be discriminated against for exercising these rights

To submit a request, email jschack@litefighter.com. We will need enough information to verify your identity. You may also use an authorized agent; we may require proof of authorization and may still need to verify you. We will not discriminate against you for exercising these rights.

The following describes personal information collected through this website during the preceding 12 months, including category, examples, source, purpose, and the categories of recipients.

Category	Examples	Source	Purpose	Disclosed to
Identifiers	Name, email, phone, IP address, cookie or device identifiers	You; your browser	Respond to inquiries; operate and secure the site	Hosting and IT providers; Google in connection with reCAPTCHA; public content delivery networks named in this policy
Internet or other electronic network activity	Pages viewed, referring URL, date and time, browser and device data; clicks, scrolling, and similar engagement when session replay is enabled	Your browser and cookies	Operate the site; security; diagnose problems; measure traffic when Analytics is enabled	Hosting and IT providers; analytics providers when Analytics is enabled; session-replay providers when Session replay is enabled; public content delivery networks named in this policy
Geolocation data	Approximate location derived from IP address	Your browser and network	Security; analytics when Analytics is enabled	Service providers that help operate the site
Customer records / inquiry information	Message, company name, and other information you submit on forms	You	Respond to requests and provide requested services	Hosting and IT providers
Commercial information	Order history, items purchased, shipping details	You	Process orders and customer support	Hosting, IT, and payment or fulfillment providers

Global Privacy Control

If your browser sends a Global Privacy Control (GPC) signal, we honor the signal as an opt-out of sale or sharing of personal information.

As an additional privacy measure, this website also keeps optional analytics and session replay technologies disabled when GPC is detected, including if a previous cookie choice would have allowed them.

Children

This website is not directed at children. We do not knowingly collect personal information from children under 13 (the federal COPPA threshold). We also do not knowingly sell or share the personal information of consumers under 16. If you believe a child provided information to us, contact us and we will delete it.

Third-party links

The website may link to external sites that we do not control. Coachys & Associates is not responsible for the privacy practices of those sites. Review their policies before providing information to them.

Policy changes

We may update this policy from time to time. Material changes will be reflected in the updated policy and in the “Last Updated” date at the top.

Contact / privacy requests

You may submit privacy questions and requests using the methods below. We will need enough information to verify your identity.

Email: jschack@litefighter.com

Mail: Coachys & Associates, 99 Crafton Drive Dahlonega, GA 30533